Statement of Intent
Statement of intent-
For my print advertising promoting a new thriller TV drama,
I will ensure it will comply to the rules set out by ASA. The posters, which
will be featuring on bus stop posters and in town centres, must avoid content that
could be inappropriate to any audience, show anti-social behaviour, or cause
distress. These conditions are important since the posters will be visible to a
wide range of people, not just the intended target audience. In TV
broadcasting, various rules and regulations are in place to ensure that content
is appropriate for different age groups. For example, content ratings help
viewers understand which material is suitable for certain age ranges. This
ensures that viewers are aware of the type of content they might see. Another
important rule is the ‘watershed’ guideline, which restricts inappropriate
content from showing during hours where younger audiences might be watching,
making sure there isn’t exposure to adult content.
Representation in media is significant to viewers as it
could influence how they can perceive identities and stories. Media products
should be inclusive to ensure that they engage a wider audience. For my posters
to be successful, they must appeal to viewers so that it can gain interest and
engagement with the TV drama. I plan to include two different social groups-
that being men and women. I will do so by including a male and female model to
the poster. Since the poster will resolve around teenagers, I will represent
them positively by not showing typical stereotypes such as substance abuse or
drinking problems to avoid harmful portrayals.
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