The colour scheme of the poster is mostly colours like
black, grey and dark blue. This might connote to the fact that the series is a thriller,
and the use of dark tones brings out a sense of mystery. The main characters
can be seen in the centre of the poster- the image is large and taking up most
of the poster, which the audience will clearly take note off. The title of the
series isn’t too large but, it can be noticed as its in a bold white font and
is centre of the poster. The logo for the streaming service the series can be
watched on is found at the top of the poster- this shows to audiences where they
can stream and support the series. Additionally, the release date is shown at
the bottom of the poster, showcasing to audiences when they can watch it. The
main target audience for this series will predominately be older males who are
middle-aged due to the poster showing mainly male characters ,as well as the
fact that the colour scheme includes a range of darker colours attracting
viewers who are drawn to explore tension and conflict.
The colour scheme for this poster is mainly black, grey and
blue showing themes of suspense and ambiguity. The main characters are shown on
the majority of the poster, allowing audiences to easily see who is starring in
the series. The main cover line is shown at the bottom of the poster in a bold
font- this will make it hard to unsee to viewers. The location of the series is
shown in the background as evident from the London eye depicted on the left
side of the poster. The main target audience will mostly be older teens and
adults who appreciate a modern twist to the classic literature, Sherlock
Holmes. Fans of the actors Benedict Cumberbatch and Martin Freeman will also
bring in this audience as some may show interest in them. The poster creates
suspense and tension to the audience as there isn’t as much detail- this will
hint to the fact that the series is a thriller because it brings a sense of
mystery.
The main colour scheme for the poster consists of a mix of colours like red, black, purple and blue. The colour that sticks out the most is red showing to the audience aggression, tension and excitement. The title is shown at the bottom of the poster in a disorientated font, but it can be clear to see as its larger than the other writings. The streaming service logo is seen at the bottom of the poster, allowing audiences to know where to engage and support the series. The release date is also shown at the bottom of the poster, informing audiences the date of when they can stream the series. The characters that appear in the series can be identified on the poster allowing more viewers to actively engage in the series because they may know who some of the actors are. The main target audience for the series will be young adult who are male of female due to the range of female and male characters and also fans of the actors who play in it.
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